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ClipOn Packaging

Client: Wal-Mart Jewelry US
To keep up with the competitive sunglass business at Wal-Mart, we continued to differentiate the product by extending the line of clip-ons. A package was needed that would clearly show the customer the differences between each clipon, maintaining lens brand equity, but without triggering a costly buy-back from the vendor. The previous packaging was not unifying the SolarShield brand but the new look and feel made them cohesive.

ClipOns can be found Walmart US, CVS, Kmart, Walmart Candada, and Walgreens.

Detail of PTX backing card
Previous packaging